Here’s the truth: social media can be a total time thief. One minute you’re opening Instagram to post a quick update, the next you’re two hours deep in reels about dogs in pyjamas and you still haven’t posted your own content.
I’ve been there. In fact, I created the Social Media Toolkit because I was tired of the constant “What on earth do I post today?” panic. I wanted one place where I could keep my ideas, my brand style, my planning, and all the little social media tricks I’ve learned over the years.
This isn’t just a bundle of random PDFs. It’s my personal must-have kit — the exact templates and guides I use to manage my own social media (without it taking over my life). And because it’s my birthday month, I’m putting it on sale for you:
Normally R575, now R425 — save R150 this month only!
What’s in the Toolkit?
Think of it like having me sit next to you, walking you through how I plan my content, keep it consistent, and still make it fun.
Brand Style Kit (Canva Template)
If you’ve ever gone back to one of your old posts and cringed because it looks nothing like your brand, this is your new best friend. I use this template to lock in my colours, fonts, and design elements so my brand always looks polished and consistent.
Connecting All Your Platforms (PDF Download)
Your Instagram shouldn’t be working in isolation while your Facebook page does its own thing. Not sure which platform you should focus on? Check out our post on Instagram vs Facebook: Which One’s Right for You?
Content Pillars & Planning (PDF Download)
This is how I avoid staring at a blank content calendar. I have go-to categories (or pillars) that keep my ideas flowing and my posts balanced between educating, inspiring, and promoting. If content planning usually makes you break out in hives, read our guide to Content Planning Without the Overwhelm for extra help.
AI Prompts for Written Content (PDF Download)
Even I get stuck for words sometimes. These prompts are my cheat sheet for coming up with captions, hooks, and headlines in minutes.
Call to Actions That Actually Get Clicks (PDF Download)
“Link in bio” is fine, but it’s not going to make people want to click. These CTAs are the ones I’ve tested and found work best to get real results and if you want to go deeper, our blog No One’s Engaging? Here’s How to Write CTAs People Actually Respond To is a must-read.
Monthly Content Planner – Google Docs
This is where it all comes together. I plan my month in one organised document so I can see exactly what’s coming up and batch my content in advance.
Content Rules (PDF Download)
Think of this as the ‘style guide’ for your social media voice. It’s the list of do’s and don’ts that keep you on-brand and out of awkward territory.
Community Engagement (PDF Download)
The secret sauce to growing your social media isn’t posting more, it’s connecting more. These are my favourite engagement strategies to build a real community, not just a follower count.
Maximising Instagram Stories (PDF Download)
Stories are my favourite place to show up more casually and they’re amazing for connection.
Types of Content (PDF Download)
It’s easy to fall into the same routine and bore your audience. This guide helps you mix it up so your content always feels fresh.
Optimising Your Social Profiles (PDF Download)
First impressions count. I walk you through exactly how to make your bio, profile picture, and highlights work harder for you.
Ways to Interact With Your Audience (PDF Download)
If you’ve ever wondered how to get more comments, more conversations, and more relationships going, this is the playbook.
Why I Love This Toolkit (and You Will Too)
I’ve tried all the fancy scheduling tools, I’ve watched hours of social media “hacks” on YouTube, but the thing that’s worked best? Having a clear plan and a system I can stick to.
This toolkit takes the stress out of creating content and gives you more time to focus on your actual business. No more scrambling to find a photo, writing a caption in a rush, or posting at 10pm because you forgot earlier.
And the best part? It works whether you’re a one-person show, running a small business, or just wanting to grow your personal brand. Not sure if Instagram or TikTok is your best bet? We’ve got you covered in Instagram vs TikTok for Business: Which One’s Right for You in 2025?
Birthday Month Special
For August only, you can grab the Social Media Toolkit for R425 (save R150). It’s a one-time purchase, you download it instantly, and you can start using it straight away.
This is more than just a set of templates and guides — it’s the system I use myself to stay consistent, keep my branding strong, and connect with my audience in a way that actually works.