Let’s be real: when it comes to marketing your business on social media, Instagram and Facebook are like the bread and butter of the digital world. Or maybe avocado and toast—because one’s classic, and the other is a bit trendier, but together? Delicious.
You might be wondering:
“Do I need both?”
“Which one’s better for engagement?”
“Why does my mum like all my Facebook posts but no one else does?”
Fair questions. Let’s break it down.
Instagram: Where Aesthetic Meets Algorithm
Instagram is your go-to if your brand is visual, creative, and leans a little more lifestyle-driven. It’s built for discovery, trends, and bite-sized content that packs a punch.
Here’s what Insta brings to the table:
- Reels that go viral in seconds (if you catch the right trend)
- Stories that feel fun, personal, and very bingeable
- Grids that showcase your brand at a glance
- DMs that make customer convos feel like casual chats
It’s the place to tell your story in a beautifully curated, snackable way—and the algorithm loves it when you show up consistently.
Plus, with over 2 billion monthly active users (Statista, 2024), Instagram isn’t just for influencers—it’s for everyone.
Facebook: Your Business’s Digital Noticeboard
Facebook might not be the shiny new platform anymore, but it still delivers results—especially for businesses that want to build relationships and stay searchable.
Why Facebook still matters:
- Business Pages where your services, reviews, and contact info live
- Groups for niche communities and loyal engagement
- Events to host lives, launches, or actual in-person stuff (remember that?)
- Longer captions that allow for storytelling, education, and connection
Facebook is also home to 3 billion monthly users globally (Meta, 2024)—and it’s still the most popular platform for adults aged 25–44. Translation? Your customers are probably there.
Understanding Your Audience + Ideal Post Types
Instagram thrives with younger audiences (especially 18–34) and works best for high-impact visuals, short-form videos, and interactive stories. If your brand is highly visual or product-based (think fashion, food, fitness), this is your playground.
Facebook tends to attract a slightly older audience and is ideal for relationship-building. Think longer captions, community polls, thoughtful lives, and educational posts that build authority. Service-based businesses, coaches, and local shops often see great traction here.
When you understand who you’re speaking to—and how they prefer to engage—you can tailor your content to actually land.
So, Which One Should You Use?
Honestly? If you’re a small business, use both—but use them intentionally. You don’t need to post daily or reinvent the wheel. You just need a plan that matches your goals.
Instagram is your brand’s highlight reel.
Facebook is your information hub.
Together, they tell the full story—visually, emotionally, and practically.
Gear Up and Build the Ultimate Social Media Strategy
If your “strategy” right now looks like:
- Posting once a month when inspiration strikes
- Getting lost in Canva for hours
- Rewriting the same caption five times then deleting it
We’ve got you!
Look out for our latest Workshops (in-person and online) as we show you how to build the ultimate content strategy that works for Instagram and Facebook.
You’ll learn:
- Instagram & Facebook basics (plus some exciting new features!)
- How to plan content that works for you
- Post types that drive engagement
- Creative tips for making fun, memorable stories
- Templates and more!
- You will get free access to my WhatsApp Community
Whether you’re just getting started or finally ready to show up with purpose, this course is packed with the practical tools and creative inspo you need.