Business Tips

Here’s the truth: social media can be a total time thief. One minute you’re opening Instagram to post a quick update, the next you’re two hours deep in reels about dogs in pyjamas and you still haven’t posted your own content. I’ve been there. In fact, I created the Social Media Toolkit because I was […]

Let’s be honest—marketing can feel like a buzzword jungle. You’ve probably heard it all: email marketing, content strategy, SEO, influencer campaigns… but what does it actually mean? So today, we’re breaking it all down in the most delicious way possible. No jargon. No fluff. Just real-life cupcake magic to explain exactly how marketing works. Grab

Let’s be honest: running your own business is a little like juggling flaming torches on a unicycle—exciting, impressive, but sometimes a lot. And if you’ve been feeling like the hustle has lost its sparkle, you might be due for a reset. Burnout isn’t always dramatic. Sometimes, it’s just that creeping dread when you open your

You’ve poured your heart into that post. The caption? Clever. The design? Chef’s kiss. The vibes? Immaculate. And then… crickets. One lonely like and zero interaction. Not even your cousin hit “heart.” Brutal. The problem probably isn’t your content—it’s your Call to Action (CTA). That little nudge that tells people what to do next. And

Let’s be real: when it comes to marketing your business on social media, Instagram and Facebook are like the bread and butter of the digital world. Or maybe avocado and toast—because one’s classic, and the other is a bit trendier, but together? Delicious. You might be wondering: “Do I need both?” “Which one’s better for

Let’s be honest—content planning sounds great in theory, but when it’s 10 p.m. on a Sunday and your brain is running on fumes, even choosing a caption feels like climbing a mountain. One minute you’re posting a Reel, the next you’re asking ChatGPT, “What should I post on Instagram this week?”  Spoiler alert: You don’t

So, you’ve got a side hustle. Maybe you’re designing logos in between Zoom calls, or baking cupcakes that are just too good to be a hobby. You’ve whispered the dream to your journal (and maybe your cat): “One day, I’m going to do this full-time.” Well, let’s talk about turning that “one day” into day

You’ve got the brand, the vibe, and probably a camera roll full of ideas. But where do you post them—Instagram or TikTok? It’s the digital dilemma every small business owner faces. Do you go classic and curated, or hop on the hype train and chase the trends? Let’s unpack the pros, cons, and all the

Branding can feel like a bit of a mystery, right? Fonts, colours, images, vibes… it’s a lot. But here’s the thing: you don’t need a design degree or a giant marketing budget to build a brand that looks and feels just right. You just need a mood board—and a little help from your friends at

SEO (Search Engine Optimization) traditionally applies to websites and content that ranks on search engines like Google. However, SEO principles absolutely apply to social media posts too — just in slightly different ways. Here’s how: 1. Keyword Usage Use keywords in your captions, hashtags, and bios that your audience is likely to search for. Example: