(Do-It-Yourself Guide)
✅ 1. Use the Right Keywords
- Think about what your customers search for (e.g., “plumber in Durban”).
- Add these words naturally into your page titles, headings, and content.
✅ 2. Write Helpful Content
- Write clear, easy-to-read content that answers common questions about your products or services.
- Start a blog if you can — even short tips or FAQs help!
✅ 3. Make Your Website Mobile-Friendly
- Check if your website looks good on a phone or tablet.
- Google gives preference to mobile-friendly sites.
✅ 4. Speed Up Your Website
- Compress large images before uploading them.
- Avoid too many fancy animations or videos that slow down the site.
✅ 5. Use Simple, Clear Page Titles
- Each page should have a clear title with keywords (e.g., Affordable Plumbing Services | Durban).
- If you decide to change your page titles, be sure to install a Redirect plugin. If Google has already index/listed your pages, and you change the page names. These will come up as broken links. Click here for recommended plugin.
✅ 6. Link Between Pages
- Add links between your own pages (for example, on your homepage, link to your “About” or “Services” page).
✅ 7. Add back links
- Add links to your social media pages.
- Always try drive traffic from your social media pages to your website.
✅ 8. Get Listed Online
- Add your business to Google Business Profile and other local directories. This helps people find you locally.
✅ 9. Ask for Reviews
- Google reviews help with local SEO. Ask happy customers to leave a review!