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Basic website SEO Tips for Beginners

(Do-It-Yourself Guide)

 

1. Use the Right Keywords
  • Think about what your customers search for (e.g., “plumber in Durban”).
  • Add these words naturally into your page titles, headings, and content.
2. Write Helpful Content
  • Write clear, easy-to-read content that answers common questions about your products or services.
  • Start a blog if you can — even short tips or FAQs help!
3. Make Your Website Mobile-Friendly
  • Check if your website looks good on a phone or tablet.
  • Google gives preference to mobile-friendly sites.
4. Speed Up Your Website
  • Compress large images before uploading them.
  • Avoid too many fancy animations or videos that slow down the site.
5. Use Simple, Clear Page Titles
  • Each page should have a clear title with keywords (e.g., Affordable Plumbing Services | Durban).
  • If you decide to change your page titles, be sure to install a Redirect plugin. If Google has already index/listed your pages, and you change the page names. These will come up as broken links. Click here for recommended plugin.
6. Link Between Pages
  • Add links between your own pages (for example, on your homepage, link to your “About” or “Services” page).
7. Add back links
  • Add links to your social media pages.
  • Always try drive traffic from your social media pages to your website.
8. Get Listed Online
  • Add your business to Google Business Profile and other local directories. This helps people find you locally.
9. Ask for Reviews
  • Google reviews help with local SEO. Ask happy customers to leave a review!
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